Crowdfunding for cardiac health awareness
With 1.7 million deaths every year, heart disease has emerged as the top killer in India since the mid-1980s. And there is no indication of it slowing down. Quite the opposite actually- in 2012, 1 in 4 Indians died of cardiac problems, as compared to 1 in five back in 2000. The most troubling bit is that it mostly affects people belonging to the 25-40 age group. This is not surprising really, since people in this age group tick off nearly all the leading factors that contribute to heart sickness- high fat consumption, heavy smoking and alcohol consumption, sedentary lifestyle leading to obesity, stress, diabetes, and hypertension. These are mostly brought about by the mindless competition in a country set with huge social disparities and a sudden change of lifestyle starting in the 1980s. On top of that, Indians have a genetic predisposition towards having bad cholesterol as compared to many other races. Our genes also facilitate Metabolic Syndrome, a condition doubling the chance of getting cardiovascular diseases. Also, genetic mutations can lead to things like cardiomyopathy and other such evils.
If such a long list of problems besetting Indians was not heavy on the heart enough, there is also the enormous expense involved in getting the most basic of heart operations done. For example, each surgery for children in this country alone costs 1.5 to 2 lacs at the minimum. This, combined with the apathy and lack of infrastructure that plague public health facilities make it immensely difficult for the economically underprivileged to seek out substantial help for their treatment. As a result, victims are often left to prolonged, painful suffering.
But crowdfunding platforms in India can be a very good alternative to all this. For example, many NGOs like the Little Moppet foundation have resorted to crowdfunding to get surgeries done on children from underprivileged families. There are so many ways one can use crowdfunding to raise cardiac health awareness- there can be workshops conducted to teach the young and old alike about the details, individuals and organisations can use donations to fund the treatment of patients at both personal and public levels, crowdfunding can be used to conduct camps where the underprivileged can get their heart problems treated, which would also include minor operations, and the like.
And because it is so common in India today, crowdfunding for heart health awareness is not difficult at all. All one needs to do is to set up a credible profile at a reputable crowdfunding website like Crowdfunding India and share it as widely as possible. Not only would help pour in, it would also help raise awareness, which is the need of the hour as heart diseases do not discriminate before striking.